OUR PHILOSOPHY

Protecting and PromotingA UNIQUE KNOW-HOW

Formerly convinced that from designing to weaving, the traditional hat making of Panama hats is a heritage - added since 2012 to the UNESCO Intangible Cultural Heritage List – that has to be cherished and protected, Legend of Panama fights for the preservation of this old-age unique know-how and has adopted a charter of strong ethical, environmental, sustainable and responsible commitments.

Asserting that ‘Saving art can’t be done without saving artists’, Legend of Panama materializes its commitments in improving the life of its artisans in Cuenca, Montecristi and the villages around and by creating a fairer relationship in which their work is protected and valorized, enabling them to provide for their family, far from the industrial logics and far from the fast-fashion.

NatureA PERMANENT PREOCCUPATION FOR ENVIRONMENTAL PERFORMANCE

Perfectly conscious that nature provides the even source of its own existence, Legend of Panama is concretely acting to protect environment as part of an integrated program dedicated to ecology.

From design to sales, Legend of Panama asks all its providers and partners to constantly improve the environmental performance of their sites and their manufacturing tools, to ensure preservation of the biodiversity and animal well-being, then to guarantee the traceability and the conformity of raw materials and any other substances.

HumansA PRODUCTION ENTIRELY REALISED IN ECUADOR

In order to preserve this unique know-how, Legend of Panama has selected the very best artisans of Cuenca and Montecristi. They have been chosen for their respect of the nature, the quality of their raw materials and the exceptional fineness of their work. Each hat is entirely hand-made according to ancient and artisanal processes. Contrary to many Panama hat-makers that have made the choice to have the industrial finishing production dislocated in Europe, the United States or Asia, Legend of Panama entirely realizes the worldwide hat-making in Ecuador.

Social responsibilityQUALITY OF COMMITMENTS AND EQUITY OF THE RELATIONSHIP

Legend of Panama affirms its commitments against child labour, forced, illegal, clandestine and undeclared work, against discrimination, and fights for fair daily schedules, monthly payments of wages, the respect of hygiene standards, health and security. They also guarantee a fair redistribution of incomes generated by the sales by suppressing the middlemen, which allows to preserve the local production and to ensure a decent quality of life to their artisans, preferring the quality and equity of the relationship to profit. By ensuring the quality control and the respect of social commitments, Legend of Panama is one of the luxury entity that has fully integrated sustainable development and social responsibility in their proceedings.

HeritageCREATIVE FREEDOM AND QUEST FOR PERFECTION

Going against current industrial strategies, Legend of Panama asserts, as an intrinsic value of its identity, an inexhaustible creative freedom and an endless quest for perfection. It thus proudly undertakes its role as a guardian of an old-age art that will timelessly pass down to the future generations.